There’s a lot of things hoomans can learn from us. Like the fact that purple is the colour of royalty and lime green symbolises a zest for life. I know I know, I’m not just a cute face.

Another thing you might not know is that my purple dog collar is tough on the outside and soft on the inside, so it fits pawfectly with my rugged yet spoiled lifestyle. It’s designed to last, with the best quality nylon and a woven finish that feels soft and smooth on my fur, without ever snagging or pulling. The best bit is it even comes with a matching lead and harness to keep me looking like the most dapper dog on the block!

Sizes are fully adjustable and have a 4-point locking system buckle for added security. And because us dogs love activewear too, it comes in inclusive sizes ranging from Chihuahua small up to American Bulldog extra-large.